Additionally the areas of Western Ontario, the Hamilton/Niagara region, Eastern Ontario and the Greater Ottawa Valley are each covered locally. The other important smaller markets in Ontario are comprised of Northern Ontario (which includes Cottage Country) and the Niagara region. Our Toronto force reaches out to these important markets and provides exceptional service and thorough coverage. Promotional activities, which include in-store work and promotional tastings, are covered by a dedicated individual. We also have two dedicated promotional staff members solely responsible for LCBO store promotional activity and in-store tastings.
Todd and Colin work out of our office in Toronto. They are joined by Elizabeth who contributes extensive LCBO knowledge and experience combined with exceptional administrative abilities. Also integral is our Inventory and Logistics Manager, Michael Smulevitch who tracks stock, purchase orders and Supplier activity and Sherry Kennaley who provides additional support.